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Table 1
Q1 Brands bought

                                  Continent       Gender         Age
                                 -----------   -----------   -----------
                         Total      Eu  Asia    Male    Fe   Under    35
                                  rope                male      35   and
                                                                    over

Total                        3       3     -       1     2       2     1

Brand A                      1       1     -       1     -       1     -
                            33%     33%    -%    100%    -%     50%    -%

Brand B                      2       2     -       1     1       2     -
                            67%     67%    -%    100%   50%    100%    -%

Brand C                      1       1     -       1     -       1     -
                            33%     33%    -%    100%    -%     50%    -%

Brand D                      2       2     -       1     1       2     -
                            67%     67%    -%    100%   50%    100%    -%

Brand E                      1       1     -       1     -       1     -
                            33%     33%    -%    100%    -%     50%    -%

None of these                1       1     -       -     1       -     1
                            33%     33%    -%      -%   50%      -%  100%

                                                                                                                             Page 2
Table 2
Q2 Reasons for liking Brand A

                                  Continent       Gender         Age
                                 -----------   -----------   -----------
                         Total      Eu  Asia    Male    Fe   Under    35
                                  rope                male      35   and
                                                                    over

Total                        3       3     -       1     2       2     1

Good product                 3       3     -       1     2       2     1
                           100%    100%    -%    100%  100%    100%  100%

Good taste                   2       2     -       1     1       2     -
                            67%     67%    -%    100%   50%    100%    -%

Good packaging               3       3     -       1     2       2     1
                           100%    100%    -%    100%  100%    100%  100%

Easily available             1       1     -       -     1       1     -
                            33%     33%    -%      -%   50%     50%    -%

Good value                   2       2     -       -     2       1     1
                            67%     67%    -%      -%  100%     50%  100%

Good offers                  -       -     -       -     -       -     -
                             -%      -%    -%      -%    -%      -%    -%

Like the advertising         2       2     -       -     2       1     1
                            67%     67%    -%      -%  100%     50%  100%

                                                                                                                             Page 3
Table 3
Gender
by Age
Base: Europe sample

                         Total Under    35
                                  35   and
                                      over

Total                        3     2     1

Male                         1     1     -
                            33%   50%    -%

Female                       2     1     1
                            67%   50%  100%

                                                                                                                             Page 4
Table 4
Favourite Brand

                                  Continent       Gender         Age
                                 -----------   -----------   -----------
                         Total      Eu  Asia    Male    Fe   Under    35
                                  rope                male      35   and
                                                                    over

Total                        3       3     -       1     2       2     1

Brand 2                      1       1     -       -     1       -     1
                            33%     33%    -%      -%   50%      -%  100%

Brand 3                      1       1     -       -     1       1     -
                            33%     33%    -%      -%   50%     50%    -%

Brand 10                     1       1     -       1     -       1     -
                            33%     33%    -%    100%    -%     50%    -%
